Graphic Designer

Graphic Design

13 May 2011

How does a contemporary graphic designer communicate their ideas to a given target audience? - Essay

What is a Contemporary Graphic Designer?

-Someone who is up to date with modern times but can create something that is original and hasn't been seen before.
-Someone who can include social-economic culture in his/her work e.g. Eco(Green)
-Someone who can use the latest computer and design technology.
-Someone who uses modern/colloquial language in there design to relate to the modern times.

Idea Communication? 

-Research
Thorough research and particularly primary research can help generate the design message and help it become more effective in the long run.
-Design Elements/Principles
Design elements such as balance, contrast and emphasis etc. are very important when it come to communicating a message. The elements tend to help the fluidity of the design, so the intended message can be understood correctly.
-Technology
Technology can now be used with design to create many different contemporary styles. These designs can also be socially viewed with the help of technology. The internet can provide many ways to direct people to a designers work such as community sites like facebook, blogs or just general google searches.
-Emotion or Expressions
Design can be used to show many emotions and feelings with the use of colour or line for example. A blue would show a calm or a cool design and a sharp jagged line would show excitement or nervousness.
-Individual Mark
An individual mark is similar to a signature. It is a particular word or image that specifies the design to the designer. Therefore communicating the message of who created the pice of work.
-Humour
Humour in a design is very important . It can show a sense of personality in a design and relates more to the viewer getting them engaged.

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