Starting my Essay

How has desktop publishing changed graphic design?


-Look at graphic design before desktop publishing with examples of letterpress, screen printing etc.


-Think of what I want to achieve by finding out how graphic design has changed.

•   Maybe finding out which era was more effective either before or after graphic design.
• or how they are used together nowadays.

-Find related images that will support my essay.

Referencing and Bibliography Examples

Bibliography reference from a book

Cubit, S (1998) Digital Aesthetics, Theory, Culture and Society, 1st ed. London: Sage Publication


The example above are references for a bibliography that will need to go at the end of the essay and the example below are the quotations that will go in the essay with a smaller reference.


Quotation in the essay


McCarthy and Hatcher (1996 pg69-70) insist that with presentations 'structure must be clear and precise'.

Essay Structure

To what extent did desktop publishing influence the production and the reception of Contemporary Graphic Design?

Introduction 300-500

-Identify major issues

-Indication on how you intend to deal with the main body

-Do not summarise main points

Main Body 1000-1400

-Identify the message

-Each topic will require separate paragraphs

-Limit yourself to 4 or 5 sub topics

Conclusion

-Draw together the main points of your argument as you summarise

-Don’t introduce new material

-You can look ahead to the future

-and/or make recommendations 

Essay Writing-Plan

To what extent did desktop publishing influence the production and the reception of Graphic Design?

Desktop Publishing before and after

Before

-Used large print presses

-Designers needed to be professionals

-Text and images needed to be printed separately, cut out, placed on a single sheet, taped in place then copied and printed.

-Very time consuming-especialy if you needed to print masses

-Each print could be slightly different

-Expensive

After

-Illustrator/Photoshop

-Enable small business or an individual to produce professional, quality materials on the premises inexpensively

-Save money

-Complete control of final products

-Easy to make changes

-It gives you more ways to effectively communicate ideas

-Combines word processing with graphics

-'Designer' doesn't have to be qualified which often results in poorly created final products

Might look into editorial design e.g. magazine design and explain how easy it is now to print, compared to when desktop publishing wasn't around.

PuzzleBox Potential

These examples are from my first live brief. The logo was for a company that specializes in learning techniques.